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Emoji in Meta Descriptions SEO Split Testing Lessons from SearchPilot For this edition of the #SPQuiz, we asked our Twitter followers what they expected to have happened when we replaced numbers with emoji in meta descriptions. The response was mixed: Result of Twitter poll on emoji meta de...

Podcast Marketing - Get your first 100 Podcast Listeners Written by James Schramko, the founder of Sydney based online marketing coaching business SuperFastBusiness. Email your mailing list The first thing you should do in the quest to get your first 100 podcast listeners is email your mai...

Google Ads Checklist: 9 Key PPC Search Campaign Settings I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I’ve decided to share our Google Ads Checklist because I think you’ll benefit from it when setting up a new campaign. If you’re about to launch a ne...

Google Ads Checklist: 9 Key PPC Search Campaign Settings I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I’ve decided to share our Google Ads Checklist because I think you’ll benefit from it when setting up a new campaign. If you’re about to launch a ne...

Google Analytics Checklist What analytics tools are installed? First, let's get an understanding of what tools are already installed. Don't just take someone's word. Usually, you'll find tools that were once tried and later forgotten. This slows down sites and leads to conflicts. What ...

Google Analytics Checklist Free Resource Understand the fundamentals of Google Analytics tracking and how you can improve your website’s performance. Do you trust your data? Are you capturing the right basic data? Is your data ‘clean’? Is your account setup to best practice standards? A...

Google Analytics Setup Checklist for Ecommerce Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the dat...

Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, you’ll explore why you should use it and how to make the most of it. Table of Contents Modeling growth – basics The importance of growth modeling Why should you go for it? Basic ingredients of the mo...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

How to Do a Competitive Analysis: A Step-by-Step Guide When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to. Knowing ...

Competitive analysis is something that all site owners should be doing, yet far too many are either not doing it all, or are doing it haphazardly. A thorough competitive analysis can be turned into your roadmap of what you need to do to improve your site to be as good as your competitors. It c...

How to Find Instagram Influencers It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use...