SEO Copywriting Tools 2023

SEO Copywriting Tools 2023

Writing great SEO copy isn’t easy. You need to have a firm understanding of keyword research, search engine algorithms, and user intent. And on top of that, your writing needs to be engaging and persuade your audience to take action.

It’s 2022, and the landscape of SEO copywriting has changed dramatically. The days of cramming as many keywords into your content as possible are long gone. Google’s algorithms have become much more sophisticated and are now able to identify quality content that is relevant to the user’s search query.

As a result, the focus of SEO copywriting has shifted from quantity to quality. Keyword stuffing is now a thing of the past, and writing for humans is more important than ever.

SEO Copywriting Tools 

If you want to stay ahead of the curve, you need to be using the latest SEO copywriting tools. Here are 8 of the best SEO copywriting tools that you should be using in 2022:

1) Jasper

 

 

 

 

 

 

 

Jasper is a new AI-powered copywriting tool that is quickly gaining popularity among SEOs and content marketers. Jasper allows you to create high-quality, keyword-optimized content at scale.

It eases the burden of content creation by doing all the heavy lifting for you. All you need to do is enter a few seed keywords, give it a brief description of what you want your article to be about, and Jasper will take care of the rest.

 

 

 

 

 

 

 

 

 

 

The above screenshot has 4 sections where you can Title, add a description, add the tone and related keywords and continue writing your content.

Putting information in these sections helps Jasper understand what you want your article to be about so it can generate a high-quality, keyword-optimized piece of content for you.

Jasper also has more than 20 templates that you can use to help jumpstart your content creation process.

You can use templates for social media posts, YouTube scripts, long-form blog articles, product descriptions, and more.

You can see that Jasper has templates for emails, website content, blogs, ads, e-commerce, and more.

Jasper not only makes content creation easier but also helps you create better content.

Since Jasper is powered by AI, it is constantly learning and getting better at creating content that ranks well in search engines and resonates with your audience.

How does the Pricing Look Like?

Jasper has a one-week free trial where you can use all of its templates, including long-form content, which is only available on the Boss Mode.

Paid plans depend on how many words you need. You can always upgrade to more words for the different price values.

Jasper is slightly expensive compared to all the tools listed in the article.

2) CloserCopy

CloserCopy is another great AI-powered copywriting tool that can help you produce high-quality content at scale.

Like Jasper, all you need to do is enter a few seed keywords, and CloserCopy will generate a well-optimized piece of content for you.

You can also use CloserCopy’s templates to help jumpstart your content creation process.

CloserCopy offers templates for social media posts, product descriptions, meta descriptions, website content, blog articles, etc.

Here is what the dashboard looks like:

It specifically mentions that their social media templates are designed to help you create content that is optimized for each social media platform.

When it comes to SEO copywriting, CloserCopy has an advantage over Jasper since it has 700+ frameworks that you can use to optimize your content.

Here is what the Framework Builder looks like:

You get to feed CloserCopy with all these details so it can help you write an article that is optimized for your target keyword.

These frameworks are based on proven copywriting formulas that have been used by some of the world’s top marketers and copywriters.

Using these frameworks will help you produce high-converting content that ranks well in search engines.

SEO audits and SEO planners are the added bonuses that help marketers fix on-page SEO issues and plan their content strategy, respectively.

CloserCopy has its in-built Wizard that helps you write sales copy, social media posts, landing pages, and more.

You can use this Wizard to help you create high-converting content for your website or blog.

CloserCopy supports 100+ languages, which is great if you’re targeting a global audience.

It doesn’t offer a free trial, but it has a 14-day money-back guarantee, so you can try it risk-free.

What do the price plans look like?

Pricing plans are divided into 3 sections- Power, Superpower, and Superpower Squad.

The features and the number of users increase as you go from Power to Superpower to Superpower Squad.

The pricing is also divided into monthly and yearly plans.

The monthly plans are a bit more expensive, but you get to save 30% if you go with the yearly plan.

3) Surfer SEO

SEO strategy and search engine rankings are as important as the persuasive powers of the copy. That’s where Surfer helps!

Surfer SEO is an AI-powered cloud-based SEO tool that helps you write search engine optimization-friendly content.

It is designed to help you create content that ranks well in search engines. Surfer SEO analyzes the top-ranking pages for your target keyword and reverse engineers them to help you write better content.

Here’s what the dashboard looks like this:

You can add your keywords in the content editor; then, Surfer SEO will show you all the relevant data that you need to create an optimized piece of content.

Just put your keywords, hit enter, and voila! You will get all the information you need to write an SEO-friendly article.

So, it’s really easy to use, even for beginners.

This data includes the average word count, main keywords, reading level, tone of voice, and more.

Check this example of How to Work with Quilt Patterns:

Check on the right tab; Surfer is recommending the word you should include, the length of the content, how many heading you need to create, and images.

Surfer SEO also has a content editor that you can use to write your articles.

The content editor has all the features you need to write SEO-friendly content.

You can audit your content, do keyword research, check your readability score, and more.

The best thing about Surfer SEO is that it integrates with Jasper. So, it’s really easy to use both tools together.

This means you can write better copy and get it optimized for your target keyword using Surfer SEO.

Now, how does Surfer SEO helps in copywriting?

It has this amazing feature called SERP analysis that helps you understand how Google ranks content.

You can use this data to reverse engineer the top-ranking pages and create better content.

SERP analysis is a great way to improve your content strategy and write SEO-friendly articles.

It also has a keyword research feature that helps you find the right keywords to target.

You can use this data to create an article/copy optimized for your target keyword.

If you are a complete novice in optimizing your content, Surfer SEO has a knowledge base that you can follow to improve your content strategy.

It has explainer videos, case studies, and more to help you understand the basics of ranking and writing SEO-friendly and audience-centric content.

What do the pricing plans look like?

Surfer SEO has 3 pricing plans- Basic, Pro, and Business.

With the basic package, you can write 10 SEO-optimized articles per month.

The monthly price for this plan is $49/month, and you can save 17% if you go with the yearly plan.

The second plan is Pro which costs $99/month.

With this package, you can write 30 SEO-optimized articles per month.

The monthly price for this plan is $99/month, and you can save 17% if you go with the yearly plan.

The last plan is Business which costs $199/month.

With this package, you can write 70 SEO-optimized articles per month.

The monthly price for this plan is $199/month, and you can save 17% if you go with the yearly plan.

4) Grammarly

What’s the most important part after you are done with the writing process?

The quality of your writing, of course.

No matter how good your content is, no one will take you seriously if it’s full of grammar mistakes.

Imagine writing a perfect copy, but somehow, a few grammar mistakes slipped through due to human error.

Your whole copy will lose its credibility.

That’s why you need a tool like Grammarly.

The fourth on our list is Grammarly. Grammarly is a grammar checker, spell checker, and plagiarism detector. It is one of the most popular proofreading tools on the market.

Grammarly can be used as a standalone tool, or it can be integrated into your browser, so you can check your grammar as you write.

Copywriting can’t be complete without proper grammar. As you know, good grammar is very important if you want to be a successful copywriter.

Grammarly can help you with that. It will check your grammar, spelling, and punctuation as you write and suggest corrections.

When you paste your text into the Grammarly editor, it will show you your grammar mistakes and suggest corrections.

You can also see your overall score and the number of mistakes in each category.

The more the problems you correct, the better the score.

Check this screenshot:

It shows the Grammarly score at 84 and highlights the mistakes in different colors.

You can see that there are critical errors, advanced errors, and contextual spellings.

Grammarly also has a plagiarism checker that can help you avoid plagiarism.

Grammarly is a very useful tool for copywriters, and it’s also very affordable. The basic plan is free, and the premium plan costs only $11.66/month.

It also has Chrome and Microsoft Office extensions that simplify proofreading your content.

5) CoSchedule Headline Analyzer

The headline is the most important part of your copy! You could have the best copy in the world, but if your headline is not eye-catching or interesting, no one will read it.

You must know that the attention span of an average person is very short. You have to make sure that your headline grabs their attention and makes them want to read more.

One of the best ways to do that is using CoSchedule Headline Analyzer.

CoSchedule’s Headline Analyzer is a free tool that analyzes your headline and gives it a score.

It also shows you what you can improve to make your headline more effective.

To use this tool, create a free account with CoSchedule and then log in to use the Headline Analyzer.

Just enter your headline and click “Analyze Now.”

It will take a few seconds to analyze your headline, and then you’ll see the results.

CoSchedule’s Headline Analyzer will give your headline and SEO score from 0 to 100.

It also shows you the emotion of your headline, the length, the number of words, and the number of characters.

It also tells you if your headline is too long, too short, or just right.

At the bottom, you’ll see a list of improvements that you can make to your headline.

So, if your headline could use some work, this tool will definitely help you.

5) CopySmith.AI

CopySmith.AI is another great tool for copywriters. This tool can help you create high-converting articles, blog posts, brainstorming, and more.

CopySmith.AI is an AI-powered content generation tool.

It uses artificial intelligence to help you write better copy.

CopySmith.AI will analyze your market, your competitors, and your audience to come up with the best possible copy for your needs.

You need to select the template of your choice, add keywords and a short brief, and CopySmith.AI will do the rest.

When Copysmith generates content, if you like the content, you can give it ‘like’ an impression which shows the AI what kind of content you like, and it will generate similar content in the future.

It has a Chrome extension that makes content generation even easier. You can use it in the Google doc as well.

How do the charges work?

Copysmith has 3 plans:

The first one is the Starter plan which costs $19/month and includes 33k words.

The second one is the Professional plan which costs $59/month and includes 100k words.

For the third one, you need to contact sales to know the price because it’s a custom plan, and you can get custom quotes and word count.

The best thing about CopySmith is that it integrates with the following:

• Google Docs
• Shopify
• Frase SEO Enhancer
• Zapier
• WooCommerce
• Microsoft Word

So, if you’re looking for a tool that can help you generate high-quality content, then CopySmith is definitely worth a try.

6) Rytr

 

Rytr is an AI tool that helps you create content for your website or blog post. It provides you with a wide range of content templates to choose from, and it can also help you customize the template to your specific needs.

When it comes to copywriting, Rytr can help you write audience-focused copy that engages and converts.

You can use Rytr to create email subject lines, social media posts, webinar descriptions, product descriptions, landing pages, and more.

Rytr is very convenient for rewriting existing content as well. You can improve your content by rewriting it with Rytr.

If you have a copy that didn’t perform well, you can use Rytr to improve it and make it more effective.

It has a self-edit feature so that you can improve your content yourself.

Rytr is good for short-term content like social media posts, emails, and webinars.

For long-term content, like blog posts and landing pages, it can produce good content, but it requires so much manual input from you that it’s not worth it.

Rytr also has a built-in plagiarism checker that can help you avoid plagiarism. That’s a plus as other tools like Jasper relies on third-party plagiarism checkers.

How do the price plans work?

Rytr is pretty affordable as compared to other AI tools. Rytr offers 3 price plans:

The first one is the Free plan which gives you 5,000 characters per month.

The second one is the Pro plan which costs $9/month and gives you 50,000 characters per month.

The third one is the Business plan which costs $29/month and gives you 200,000 characters per month.

Overall, Rytr is a good tool if you’re looking for an AI content generation tool. It’s affordable, and it can help you create better content. However, it will not perform as good as other tools like Jasper for long-term content or CloserCopy for short-term content.

7) Wynter

Imagine you get to know your copy didn’t work well with your audience. But it’s after you have already published it. What do you do?

So, instead of wasting your time, take help from Wynter. Wynter helps you understand how well your content will perform with your target audience before you publish it.

It uses AI to analyze your content and gives you insights on how to improve it. It also tells you what kind of content performs well with your target audience.

It helps you set your target audience by industry, job title, company size, location, etc.

You can also use Wynter to get real-time feedback on your content as you’re writing it. So, if you’re not sure about a certain sentence or paragraph, you can get feedback on it right away.

Wynter process works in five steps:

1) If you have written a copy, just upload it. If you haven’t, start by creating a content brief.

2) Set the target audience for your content. You can set wide or narrow targets.

3) Now, set the area of your content that you want to get feedback on. It could be the whole copy or just a section of it.

4) Wynter will analyze your content and give you insights on how to improve it.

5) Improve the content according to the insights given and publish it.

Wynter is a great tool to help you improve your content and make sure it resonates with your target audience.

The best thing about Wynter is that it has a 100% money-back guarantee. So, if you’re not happy with the results, you can always get your money back.

Also, it is vetted by renowned B2B companies for its performance. So, you can rest assured about its quality.

However, if you are an individual copywriter who is just starting out, you might find the tool a bit pricey. It’s best suited for agencies, companies, and enterprise users.

How does the pricing work?

There are three different plans:

You can clearly see; that it’s way more costly for individuals.

So, if you are an agency or a company that is looking for a tool to help you improve your content, Wynter is a great option.

8) Convert.com

Convert.com is an AI tool that helps you create better content by understanding your audience better.

It starts by helping you create personas for your target audience. A persona is a fictional character that represents a segment of your target audience.

Convert helps you with 4 types of testing that can scale your content. They are:

A/B Testing: Test two versions of your content to see which one performs better. This way, you can improve the performance of your content.

Multivariate Testing: Test multiple versions of your content at the same time to see which one performs the best.

Split Testing: Test two versions of your content at the same time to see which one performs the best.

Multipage experiment: Test multiple versions of your content on different pages to see which one performs the best.

After you’ve created your persona, Convert helps you understand what kind of content resonates with them.

WYSIWYG editor: It has a WYSIWYG (What You See Is What You Get) editor that lets you see how your content will look before you publish it.

JS tester for dynamic testing: It has a JS tester that helps you test your content dynamically. So, if you’re not sure about a certain sentence or paragraph, you can get feedback on it right away.

Convert is a great tool for creating better content. It not only sets you apart from your competition but also helps you improve your content.

It has many features which make it a great tool for content creation. For instance, it has API integration, so you can connect it to your CMS (Content Management System) and get real-time feedback on your content.

It has an advanced DMP profiling WYSIWYG editor that lets you see how your content looks before publishing it.

Rich geo-targeting features allow you to target your content to specific countries, states, or cities. To get even more insights, you can integrate with third-party tools like Google Analytics, Zapier, HubSpot, WordPress, Drupal, Shopify, and Facebook pixel.

However, it’s pricier for many individuals and small businesses. If you’re just starting out, you might want to consider other options.

However, it has 15-day free trial, so you can try it out before you buy it.

Pricing:

• Growth – $699/month
• Expert 1 – $879/month
• Expert 2 – $1899/month

Final Verdict

There you go! These are some of the top SEO copywriting tools that can help you create better content.

All these tools have their own set of features and benefits. So, it’s up to you to decide which one is the best for you.

If you want ease of use and affordability, go for Jasper as it offers great features at a reasonable price.

If you are looking for a tool with advanced features, go for Wynter or Convert. But keep in mind that they are pricier.

To discover more SEO copywriting tools, then please doe explore the site further